2008 China Content Broadcasting Network

March 21-23, 2008 in Beijing, China, Booth #3501

Broadcom offers manufacturers a range of broadband communications and consumer electronics system-on-a-chip (SoC) solutions that enable voice, video and data services over residential wired and wireless networks. These highly integrated silicon solutions continue to enable the most advanced system solutions on the market, which include digital cable, satellite and IP set-top boxes and media servers, broadband modems and residential gateways, high definition and digital televisions, Blu-ray Disc® players, DVD recorders and personal video recorders and media PC technology.

At 2008 CCBN (China Content Broadcasting Network), the world's largest exhibition of digital television (DTV) and broadband networking services, Broadcom addresses the rapidly growing Chinese set-top box (STB) market with industry leading system-on-a-chip (SoC) solutions, that in turn, will provide Chinese viewers with a richer and higher quality media experience.

View Cable Set-Top Box Solutions

	Key Themes

• High Definition Set-Top Boxes - Featured presentations include a highly integrated, high performance SoC solution that bridges the gap from standard definition (SD) viewing to high definition (HD) viewing, while providing advanced functionality such as personal video recording (PVR). It is anticipated that set-top boxes powered by this Broadcom solution will soon be available to the Chinese market, in time for the high speed and action packed Olympic Games upcoming this August in Beijing.
  
  In support of China's new AVS set-top box specification, Broadcom will also present a SoC solution that advances AVS support from standard definition viewing to high definition viewing. This advanced technology provides higher performance and lower bill of materials cost due to its high integration, and will enable the rapid design and deployment of AVS-supported HD set-top boxes in China.
  
  
• Convergence - Broadcom will also demonstrate a variety of broadband solutions designed using the company's field proven and advanced 65 nanometer CMOS process technology. 65nm is the most advanced lithographic node for manufacturing semiconductors in large volumes today and provides significant benefits over 90nm and 130nm processes by enabling lower power consumption, smaller size and higher levels of integration.
  
  
• Partnerships - Broadcom also announces key collaborations and significant design wins with Coship Electronics and Sunniwell on advanced set-top box applications based on Broadcom's new SoC solutions. Broadcom will continue working closely with key industry partners to provide highly advanced products to the rapidly growing Chinese market, underlining the company's strong commitment to this market and the growing business opportunities it presents.